Entries Tagged as 'Helpful Guides'

The Essential Guide To Wedding Invitation Info Cards

Tuesday, July 14, 2015

Today I’m sharing the essential guide to wedding invitation info cards!

Ah, the elusive information card for your wedding invitation suite. I constantly get questions from clients on wording for details cards. The truth is, it’s not one size fits all. What you include really depends on your guests + your wedding details, but here are a few things I always tell my couples…

the-essential-guide-to-wedding-invitation-info-cards

{Photo Cred: Kate Maxwell Photography}

1. Include Your Wedding Website

I can’t stress this one enough! You may have put it on your save the date, but it’s a long time between when they get the save the date and then the invitation. Though you want to believe your save the date is proudly displayed in their home, the truth is it may have eventually gotten bumped off for another fridge-worthy piece of snail mail. (If you’re looking for a great wedding website service, check out appycouple.com. It has password-protected options and has mobile-friendly versions!)

the-essential-guide-to-wedding-invitation-info-cards

{Photo Cred: Kelsey Combe Photography}

2. Decide if a details card is necessary

Though I believe the wedding website somewhere in your suite is a must, if you have a reception card where you can include the URL you may be able to forego the info card completely! (Woo hoo – money saver!)

the-essential-guide-to-wedding-invitation-info-cards

{Photo Cred: Ashley Therese Photography}

3. Share Some Information, Not All Information

In this digital era, people don’t need turn-by-turn directions. If the location is hard to find or there’s some snag in the usual route, it’s helpful to include that detail. But at the end of the day, most of us have our smartphones which give us all the info we need.  This is why including the wedding website is so important; it gives you the opportunity to communicate as much info as you want to your guests online, and update it as things change (e.g. one hotel block books up!).

the-essential-guide-to-wedding-invitation-info-cards

{Photo Cred: Brooke Allison Photo}

3. Reiterate Weekend Details to Hotel Guests

It’s great to tell people about the Sunday brunch on the info card or website, but they may not remember all this the weekend activities of your wedding (especially if they’ve had a few too many signature cocktails at the bar the night before!). This is why a welcome bag or some note to hotel guests is vital. Shuttle times, Sunday brunch; this is information that needs to be reiterated upon arrival!

the-essential-guide-to-wedding-invitation-info-cards

{Photo Cred: Vicki + Erik Photographers}

The key is to strike a balance of being helpful + informative without overwhelming your guests with too much information on one card. Follow these guidelines, and you’re sure to have happy + well-informed guests!

For more pretty wedding paper details, be sure to check out this blog section! And follow on instagram for the latest fresh paper stories

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Jewelry Giveaway from Simply Bridal

Wednesday, October 9, 2013

Today the team at Simply Bridal is sponsoring a jewelry giveaway for our readers. Not a bad way to start your Wednesday!

One of you could get your hands on a pearl necklace + earring set, so keep reading to see how you can win…

Simply_Bridal_Giveaway1

Like this post on our Facebook Page (and be sure to like our page if you haven’t done so already for an extra chance to win!), or leave a comment here on our blog letting us know your favorite type of jewel (pearl, ruby, emerald perhaps?).

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But no matter how you enter, be sure to visit Simply Bridal’s website and Facebook Page to see their other cool offerings + wedding resources for brides-to-be! They are a great site to check out for some gorgeous and budget-friendly wedding garb.

Claiming Prize: One the winner is determined, we will contact you via email or Facebook of your winnings. Only open to US residents. Be sure to enter before Monday, October 14th.

Good luck, my friends!

XO, Sandy

Ink & Color for Your Invitations

Tuesday, August 20, 2013

This season I’ve had a handful of brides who we in the print biz would call, “color conscious”. And why shouldn’t they be? Choosing your wedding colors is an important decision. Color is used everywhere, from the bridesmaid dresses to the floral arrangements…and of course the invitations and day-of paper.

I try not to go all paper-nerd on my clients, but I thought it would be helpful to explain how print works when it comes to color, and what kind of expectations you should have when you get your pretty paper in the mail or the proof in your inbox. (I promise there will not be an exam at the end of this post!).

pantone swatches

{photo credit}

{Color in Print}

Let’s start with flat printing (i.e. digital printing). This is a good chunk of what I do for my clients, and it allows for lots of color options. Unlike other print methods, the art files go straight from a computer to the printer. (Think about how you print something from your home computer, but a whole lot fancier). The way this color goes is by mixing 4 types of ink. You’ve probably all heard the term CMYK, which stands for the 4 inks: cyan, magenta, yellow, and black. Every color is created by a mix of those 4.

CMYK_Art

{photo credit}

But ink-mixing is not an exact science, and color consistency can be well, difficult. The single print run done for your order should be consistent, but if we have to do another print run or print on different paper stocks (e.g. a glossy sticker paper for your return address labels vs. a heavy card stock for your invitations), the color is not going to be the exact same. Ink saturation, printer calibration…I’ve got variables and syllables to boot. Many don’t even notice, but if you have a serious eye for color, you may catch it.

Now letterpress, for example, uses a different print method and actually goes on a printing press. My letterpress clients will hear a lot about printing 1-color vs. 2-color because Pantone ink colors are used (i.e.  spot colors), which are individual inks of an exact color. I’m sure you’ve seen Pantone through wedding planning or Pinterest-pinning frenzies, because it’s a great system which standardizes color. (Check out this link to learn more: Pantone color info.) Although there’s technically a CMYK equivalent for each Pantone color, the colors are a close approximation at best.CMYK

{photo credit}

{Color on Web}

I send digital proofs for 99% of my orders. You check the PDF of your iPhone or your computer, and the color may look totally wackadoodle. You think to yourself, did this paper chick completely forget my specific wedding colors? Certainly not!

Computer screens use the color format of RGB (red, green, blue). This color is created by light instead of ink. And as you may guess, something that is made for print is not going to look the same for web. Making things even more complicated? Each computer screen is set differently, so the color you see on your computer may not look the same on your fiance’s. This is perfectly normal and has no direct correlation to your compatibility as life partners.

RGB_Graph

{photo credit}

I’m sure you were hoping for some great solution at the end of this post, but the fact is there isn’t one.  The best thing you can do is embrace your color palette, and be flexible with your wedding color wheel! The blues from your hydrangeas aren’t going to match the blues from your menu cards, and that’s okay. Dare I say, it’s what makes it a little exciting!

nautical_table_number

{Table numbers for my 8/3 bride. Photo courtesy of Brooke Allison Photo.}

I think the best part about color is that it is fluid. A photographer may style your green wedding shoes against a dark wood table, or gasp at how the sunlight adds a glow to the ivory lace on your veil. Color is in the eye of the beholder, and it’s ever-changing.

Brooke_Allison_Photo_Veil

{Thanks Brooke Allison Photo for letting me steal your photo from Pinterest!}

So please still bring your bridesmaid dress swatches to our meetings, and feel free to mail me your table linen samples….I love references and guides! But embrace the flexibility of color, and trust that this paper girl’s got your back.

Lilac_Florals

{photo credit}

Want to get even more inspired by color? Be sure to follow me on Pinterest!

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