I was recently listening to a TED Talk by Amy Cuddy where she said, “Tiny tweaks can lead to big changes.” What I took from this: it’s not always about reinventing yourself, but making alterations here + there to get you on the right path. So what I’m launching today is not a rebrand, it’s a refresh of Roseville Designs. It’s something I’ve been working on since I returned last year from Stationery Academy, and I’m very excited to finally share it!

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Below is my inspiration board that guided me through all this. I keep it up in my studio as a way to remind me what Roseville is all about, and to keep myself aligned with the values of the business.

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Images via Pinterest

If you’d like to read more about the Roseville 2.0 journey, be sure to check out the Stationery Academy recap post, the mission statement post + the Rosy Collection relaunch post.

Cheers to a new season with a new look!

xo, Sandy