I was recently listening to a TED Talk by Amy Cuddy where she said, “Tiny tweaks can lead to big changes.” What I took from this: it’s not always about reinventing yourself, but making alterations here + there to get you on the right path. So what I’m launching today is not a rebrand, it’s a refresh of Roseville Designs. It’s something I’ve been working on since I returned last year from Stationery Academy, and I’m very excited to finally share it! Below is my inspiration board that guided me through all this. I keep it up in my studio as a way to remind me what Roseville is all about, and to keep myself aligned with the values of the business. Images via Pinterest. If you’d like to read more about the Roseville 2.0 journey, be sure to check out the Stationery Academy recap post, the mission statement post +the Rosy Collection relaunch post.