Chablé Maroma Wedding | Maddie + Steve

As a Mexico destination wedding stationery + invitation designer, I get especially excited about a Chable Maroma Mexico wedding like Maddie + Steve’s, with four days of events, one intimate guest list, and lots of opportunities to have fun with the stationery + signage! Maddie + Steve were married in February at Chablé Maroma in Riviera Maya, but their wedding was really a full weekend affair, starting with a welcome fiesta and ending with a colorful, flower-filled wedding on Saturday.

From our first conversations, it was clear that they wanted the weekend to feel like a big party for everyone. No A-list/B-list situation here! They had an intimate guest count, and everyone invited was important enough to be included in all four events.

That also meant we had a lot to communicate, and a lot to design. A perfect task for a custom wedding stationer!

Chablé Maroma Wedding Welcome Party

The weekend started with a resort-casual welcome fiesta where guests could settle in with cocktails, light bites, + plenty of lounge space.

For the signage, I leaned into Mexican style without making it feel like a theme party. I designed a papel picado-inspired signature cocktail sign that their local production team laser cut from acrylic, then paired it with a white wood bar menu.

This was also the beginning of something we carried through the entire weekend. The basic needs of the bar stayed the same, but I changed the materials, shapes + signature cocktail signage for each event. Same function, totally different looks.

Thursday Beach Day

Thursday was swimsuits, cover-ups, beach games + lounge chairs. Basically, everyone was there to hang out by the ocean!

For this event, I used rattan as a signage backer and brought in playful die-cut shapes. Maddie + Steve also had custom corn hole boards made for the beach!

I loved having 4 events to design for because it gave me room to play. Each event could have its own personality while still feeling like it belonged to the same wedding. And having one person manage the big picture + the little thoughtful details is what a custom stationer is all about.

Friday White Party at Chablé Maroma

Rather than having a traditional rehearsal dinner with a smaller group, Maddie + Steve invited everyone to Friday night’s White Affair. Guests wore white cocktail attire, and the evening included cocktails followed by a sit-down dinner. The look was more modern and pared back than what we’d see at the wedding the following day.

The bar had a mix of stone + wood with backlighting, so I designed the signage around those materials. The signature cocktail sign had a stone base layered with laser-cut and frosted acrylic. Beneath it, we used a fabric bar sign.

I really loved the juxtaposition of the stone and acrylic with the softness of the fabric. And because you’re in Mexico, you get that little bit of movement from the breeze!

Outdoor Wedding Ceremony at Chablé Maroma

Saturday was resort formal and the most traditional of the 4 events, but it still felt very much like Maddie + Steve.

They were married outside between 2 palm trees, surrounded by masses of colorful flowers. The reception was also outdoors, under a tent, where the color continued with florals, fruit, linens + orange Mexican-style charger plates.

This was the culmination of a weekend that gave their guests 4 days to eat, drink, play, dress up + spend actual time together, which was exactly what Maddie + Steve wanted from the beginning.

Custom Watercolor Crest + Wedding Invitation Suite

The beginning of their wedding paper story was their custom watercolor crest. I love a crest for a multi-day destination wedding because it gives us that first visual element to build from without dictating what everything else has to look like.

Maddie + Steve’s crest was loose + tropical, with hibiscus flowers, shells, palm leaves + a watercolor monogram. But the highlight was the custom watercolor illustration created of their sweet dog, placed right at the top of the crest!

The palette was filled with pinks, oranges + yellows, with an accent of dark green that gave us an anchoring color when we wanted something to feel a little more formal.

The couple opted for a simple digital save the date, so the invitation suite was the real first impression for their guests. It had to be colorful, playful, fun, while communicating 4 days of plans without feeling like an instruction manual.

Because watercolor was such an important part of the design, we used flat digital printing, which allowed us to reproduce all of those different hues and bright punches of color. And as you can see from their suite, flat printing doesn’t mean your invitations can’t still feel special + high-end.

We created a custom striped sleeve inspired by the umbrellas at the venue and printed the watercolor crest on it. Inside was a two-sided, hibiscus-shaped die-cut RSVP/details card and an itinerary featuring individual watercolor icons for the different events. We later pulled those icons into other pieces for the weekend.

Everything went into a mint green envelope, with natural twine wrapped around the suite for a bit of texture!

It felt light + playful, while still feeling custom + special. Mission accomplished!

Custom Wedding Signage + Day-of Stationery

Once we moved into the day-of stationery for this Chable Maroma Mexico wedding, the goal was to incorporate the look + feel we created from the invitations into all the events throughout the 4 days.

I always tell my couples: this isn’t a matchy-matchy, à la carte situation. We create the visual direction together and then thoughtfully incorporate pieces of it into the wedding. A color might show up again. A shape might come back. An illustration might get one really good moment instead of appearing on 27 different things.

Remember friends: It’s a wedding, not a branded event!

Maddie + Steve’s planner worked with a local production company that could fabricate the wedding signage in Mexico, and they were fantastic. They told me if I could dream it, they could create it. What a treat it was to have access to so many luxury printed + fabric materials!

It also solved one of the less-glamorous realities of destination weddings: customs. Shipping wedding pieces internationally can get complicated, and Mexico can be particularly strict about what is allowed in. I’m always flexible about production for exactly this reason. If it makes more sense for me to design a piece and have a trusted vendor produce it locally, I’m happy to do that. If it’s something where I want more control over the paper or print quality, I’ll handle production myself.

Chablé Maroma Wedding Reception Seating Chart + Menus

For the wedding itself, the largest stationery installation was the seating chart.

I didn’t want to put the watercolor crest everywhere, so we saved it for somewhere it would have impact: front + center on the middle panel of a three-panel seating chart.

Bright pink panels flanked the center, while the actual seating assignments were printed onto linen fabric and displayed inside oversized custom frames. It brought together the crest and colors we’d already used throughout the weekend, but in a completely new way.

At the tables, I designed round menu cards to sit inside the orange Mexican-style chargers. Each menu was individually printed with the guest’s name, so it also served as their place card.

Knowing what the charger looked like mattered. So did knowing about the flowers, fruit, linens + rentals. The menu didn’t need to be the loudest thing on the table. It needed to work with everything Maddie + Steve had already put so much thought into.

That’s the advantage of custom. I’m not designing your menu in a vacuum and hoping it looks good when it gets there!

Planning Destination Wedding Stationery From Afar

I think couples sometimes assume that planning a destination wedding means all of their vendors need to be local. Stationery is one of the few vendors where that’s not the case!

A good example is this Chable Maroma Mexico wedding. I didn’t need to fly to Riviera Maya to design signage that worked with the venue. I needed good communication with the planner and production team, plus enough information about the spaces and materials to design everything thoughtfully.

Today it’s so easy to share ideas, proofs, measurements + production files over email. I can print + ship the pieces that make sense to produce here, and I can collaborate with local vendors on the pieces that are better to be produced at your destination.

You don’t have to choose a stationery designer based on who happens to live closest to your venue. Choose the person whose work you love + who knows how to get it done!

Looking for a wedding stationery designer for your Mexico destination wedding?

Roseville Designs creates custom wedding invitations, stationery + day-of paper goods for celebrations near and far. I’ll help you figure out not only what everything should look like, but what should be produced where and how to get it all to your wedding without you having to become an international shipping expert! Take a look at my wedding stationery services, then contact me and tell me what you’re planning. (Hint hint: That is not usually the stationer who charges the least and is just starting out in the wedding industry!)

Maddie + Steve’s Chablé Maroma Wedding Vendors

Photographer: Soul Lovers Wedding

Planning, Design + Florals: Canteiro Weddings

Event Production: Planner 1 Events

Venue: Chablé Maroma

Invitations + Signage: Roseville Designs