E+M | Custom Floral Watercolor Wedding


I absolutely adore working on colorful weddings, especially when they involve custom watercolor floral invitations. Elizabeth + Michael’s wedding at Shepherd’s Run in South Kingstown, Rhode Island had lots of thoughtful details from the couple, their planner Jubilee Events, and us here at Roseville Designs!

Floral Watercolor Inspiration

Elizabeth’s amazing floral wedding gown was the starting point of all inspiration! It was a perfect reflection of her personality, and shows what I love to do with my couples: pull elements of who they are as people and what they want for their wedding, and translate that onto paper.

In their save the dates, we did just a few pink floral details, but when is was time for the invitations we didn’t hold back! Their watercolor floral custom wedding invitations used lots of specific flowers from her dress and the bouquets to create a romantic + organic look. We incorpporated the flowers for lots of pieces in the wedding: signage, programs, and the cutest custom matchbooks which served as guest favors.

We topped it all of with a custom vintage postage story (one of my favorite add-on services for my couples!) which celebrated their home states as well as their love of nature. Want to learn more about vintage postage? Check out my post on how to use vintage postage stamps for your wedding invitations!

Shepherd’s Run Tented Wedding Reception

The reception space was held in a tent full of floral decor mixed in with the string lights and a custom bar wallpaper with watercolor florals! Because there were beautiful real florals and patterned linens on the tables, I wanted to focus on texture for the day-of stationery items. We had letterpress menus printed on handmade seed paper. I love when you can keep a theme cohesive (e.g. florals), but do it in a way so you’re not just repeating the same look on every printed element. I always strive to create something cohesive, not matchy-matchy for my clients. It’s all about the custom look and no add-to-cart process when working with me. Learn more about my services here!

Rattan Custom Signage

Even though I’ve been in business for over 10 years, I like to keep trying new things and pushing myself creatively. There was a lot of rattan at the wedding venue, so to keep that theme of texture I decided to use real rattan for the bar signs and watercolor table numbers. This was a long process of soaking, drying, cutting, and measuring, but I really enjoyed the journey + final result. It was organic, fun + chic!(Click here to see the Instagram BTS reel of the whole process!)

Watercolor Floral Cupcake Escort Card Display

Another fun moment from the reception was when guests were greeted at the entrance with the cupcake escort card table. Each guest had a delicious cupcake awaiting them (literally with their name on it!) and a mounted sign featuring watercolor floral details from the wedding invitation suite.

Elizabeth + Michael, thank you for trusting me with your entire watercolor wedding paper story! You had such a clear vision for your wedding, and desire to keep it fun, floral + fresh. It made for such a lovely process and beautiful final result!

Vendor Credits

Photography: Kelsey Regan @kelseyreganphoto / Planning + Design: Jubilee Events @ajubileeevent / Venue: Shepherd’s Run @shepherdsrun / Floral Design: Hana Floral @hanafloral / Catering: Blackstone Caterers @blackstoneri / Beauty: Erica Renee Beauty @ericareneebeauty / Planning + Design: Jubilee Events @jubileeevent / Cinema: Some Fuzzy @somefuzzy / Entertainment: DJ Phil @dj_philkaratzia / Dress: Monique Lhuillier @moniquelhuillier @moniquelhuillierbride / Cake + Cupcake Favors: Whisk Me Away @whiskmeawayri / Stationery: Roseville Designs @rosevilledesigns / Tent Decor + Lighting: Exquisite Events Decor @eedecor / Favors: KP & Co. Design Studio @kpcodesignstudio / Custom Bar: Karri Lee Designs @karri.lee.designs / Rentals + Linens: PEAK Event Services @peakeventservices / Getting Ready Location: Ocean House @oceanhouseri

For more watercolor floral wedding invitation inspiration, check out Sarah + George’s coastal Connecticut nuptials! Ready to chat about your wedding paper story? Get in touch here!

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